Chapter 7 : Business Marketing

Business marketing is the marketing of goods and services to induvidials and organizations for purposes other than personal consumption. Lexus is great in business marketing, if you were ever to go to a Lexus dealership along with their cars once purchased they offer great accessories and service options for your viehcal. They actually are very concered about their drivers so they offer free driving gloves for people that might have arthries, or just to feel comfortable while driving. Marketing via internet has to do with the use of internet to facilitate avtivites between organizations, this process is called Business to business electronic commerce. Lexus offereing online chat has made many consumers very happy by virtually being able to get quotes about their future vehicale, or curious quesiotions about their current car just by chatting with a representative. Lexus has made a facebook page and a twitter account to stay in touch with their customers to tell them about their upcoming promotions.

There are four major categories of business customers

:Producers - includes profit oriented individuals and organizations that use prucahsed good and services to produce other products

:Resellers - includes retail and wholesale business that buy fininshed godos and resell them for a profit

:Governments- include thousands of federal, state, and local buying units.

:Institutions - includes schools, hospitals, colleges and universities, churches, etc.