Chapter 1. History and Mission Statement

                        If you ask me what I think of when I hear the word Lexus, I think it means Luxury in silence.Were you guys aware that Lexus was a luxury division of the famous Japanese automaker Toyota Motor Corporation? The founder of Lexus was Eiji Toyoda who was also the President of "Toyota Motor Corporation".Lexus was first introduced in 1989, Mr Toyoda was initially questioned if they will be able to execute their product to the the standard where it can be labeled as the best luxury car out in the market. From day one of the production Lexus vehicles have been produced in Japan. Since the early 2000's, Lexus has marked up their sales outside its largest market in the United States through an ongoing global expansion. In 1980 Lexus had begun their first project which was called the F1 project also known as the "Flagship One"


MISSION STATEMENT  :Our Mission is to ensure that Lexus delivers on the Brand Promise to exceed custom expectations by providing personal and individual facility design and consultation to our customers and their design teams to ensure the best possible Lexus vehicle available
source : 
http://www.lexus.com/lexusvisionusa/about_mission.html