Chapter 3. Ethics and Social Responsibility

When owning a firm or corporation the biggest step to success is to have a good set of morals and having a positive ethical background. The code of ethics is a guideline to help marketing managers and other employees make better decisions. 

Lexus's Code of ethics consists of, 

:Any walk in is a potential customer treat them all the same. 

:To perform the highest quality service and repair at a fair price.

:To care about each customer and treat them the way I would want my family to be treated.

:To Recommend the services and repairs that are necessary to keep our customer's vehicles in safe working order and maintain the vehicle's value.

:To use only original equipment parts or products which equal or exceed those recommended by the vehicle's manufacturer.

:To service and repair the vehicle in the same day, if possible, and to keep the customer informed of any and all changes including completion times.

:To make the customer's vehicle servicing experience as convenient as possible.

:To ensure that my entire staff conducts themselves in a professional manner and understands that our customers are the most important part of the business.

:To always conduct ourselves with honesty and integrity.

Looking at their code of conduct it clearly shows that Lexus has a high set of standards that they want to portray to their customers. Being a company that is considered in the "high-end" their code of conducts doesn't really amuse me I dont feel that they are going out of their way to treat the customers with royalty.