Chapter 14 - Marketing Channels And Retailing

What is a marketing channel ? 

A marketing channel is a set of practices or activies necessary to transfer ownership

of goods and to move goods from the point of prodcution to the point of consumption

Roles of the marketing channel in the marketing strategies -

:Links producers to buyers 

:Performs sales, advertising and promotion

:Influences the firms price strategy 

:Affecting product strategy through branding policies, willingness to stock

:Customizes profits, install, maintain, credit.

Lexus has managed to maintain their marketing channel very efficiently.

Lexus has been advertising the 2014 Lexus IS250 a lot more this year
than they ever had for any of their other models. They're not advertising
so much because the car is doing poorly they're infact trying to get consumers
to understand whats so great about this main model, and by that they are giving
great deals on new leases and amazing finance offers.
 Unfortunately Due to high demand Lexus hasn't been able to have a 

good stock on the 2014 model due to high demand. Due to not having that many models in stock Lexus has been giving out free equpitment for the car like 

carpets, and stearing wheel grips.

How do you make a Channel statagy decision ? 

Well to begin with in simple terms what channel stratagy decision really is,

is that its an idea of what is your customer really looking for ?

What Marketing Channel Stratagy decision consists of :

:Who are your potential customers ? 

:What do they buy
:Where do they buy
:How do they buy

:When it comes to Lexus, their customers are very diverse.

All of Lexus'es models are made of all different kinds of people.
:All of lexu'es customers try to stick with lexus and not move on to a different brand.
Many of their customers try out all the different models that Lexus has to offer
:All lexus cars can be purchased at all Lexus dealerships and many certified dealerships for used models.

When shopping for cars all dealerships offer to buy a car at a full price, you are allowed

to finance it, lease it or purchase a used one. 

Chapter 6 : Consumer Decision Making

                 What chapter six really talks about is how important it is to understand your              consumers behavior, and consumer buying decision. As a marketer the most important factor of your job consists of understanding your customer with their wants, their needs, and their desire's. Lexus does a great job in that case with almsot all the cars they have brought to the automobile industry have been a great successs. All cars have a new body, a new interior and a total different interphase every 4 years. Bringing out a totally new design with new a different interphase can only bring two results high sales or a total fail, Lexus has been taking this risk of totally advancing their product to something un-imaginable and its always been a success. Why i state its a risk is because if their car goes a fail it can really hurt their sales due to bad purchase behavior. With the Lexus IS250 2014 lexus has been noticed in a way they have never been before. The exterior body has revolutionized lexus for the most sporty luxury car ever made yet. The two pictures below are the 2 different models IS250 _2013 and IS250_2014 and you can see how different both these models are. 

IS250 - 2013

IS250 - 2014

Developing A Global Vision

             Like every other automobile company their intended goal is to top their sales in their own manufactured country but many other various countries. Lexus being a Japanese model it has reached out to over 70 countries around the world with over 2300 different dealerships Ever since the launch of their model IS250 they have 36% increase in sales which means that they will be opening new stores as times passes by. Last year Lexus has sold over 404,000 cars all around the world. Even though Lexus is a Japanese brand, Australia and America show the highest revenues from all their markets. Lexus has helped many countries economy by many job opportunities based on how many dealership locations they have opened up. Lexus was orignally only manufactured in Japan but now they have multiple operational locations in Brussells, Belgium and Torrance, California.