Chapter 14 - Marketing Channels And Retailing

What is a marketing channel ? 

A marketing channel is a set of practices or activies necessary to transfer ownership

of goods and to move goods from the point of prodcution to the point of consumption

Roles of the marketing channel in the marketing strategies -

:Links producers to buyers 

:Performs sales, advertising and promotion

:Influences the firms price strategy 

:Affecting product strategy through branding policies, willingness to stock

:Customizes profits, install, maintain, credit.

Lexus has managed to maintain their marketing channel very efficiently.

Lexus has been advertising the 2014 Lexus IS250 a lot more this year
than they ever had for any of their other models. They're not advertising
so much because the car is doing poorly they're infact trying to get consumers
to understand whats so great about this main model, and by that they are giving
great deals on new leases and amazing finance offers.
 Unfortunately Due to high demand Lexus hasn't been able to have a 

good stock on the 2014 model due to high demand. Due to not having that many models in stock Lexus has been giving out free equpitment for the car like 

carpets, and stearing wheel grips.

How do you make a Channel statagy decision ? 

Well to begin with in simple terms what channel stratagy decision really is,

is that its an idea of what is your customer really looking for ?

What Marketing Channel Stratagy decision consists of :

:Who are your potential customers ? 

:What do they buy
:Where do they buy
:How do they buy

:When it comes to Lexus, their customers are very diverse.

All of Lexus'es models are made of all different kinds of people.
:All of lexu'es customers try to stick with lexus and not move on to a different brand.
Many of their customers try out all the different models that Lexus has to offer
:All lexus cars can be purchased at all Lexus dealerships and many certified dealerships for used models.

When shopping for cars all dealerships offer to buy a car at a full price, you are allowed

to finance it, lease it or purchase a used one.