What chapter six really talks about is how important it is to understand your consumers behavior, and consumer buying decision. As a marketer the most important factor of your job consists of understanding your customer with their wants, their needs, and their desire's. Lexus does a great job in that case with almsot all the cars they have brought to the automobile industry have been a great successs. All cars have a new body, a new interior and a total different interphase every 4 years. Bringing out a totally new design with new a different interphase can only bring two results high sales or a total fail, Lexus has been taking this risk of totally advancing their product to something un-imaginable and its always been a success. Why i state its a risk is because if their car goes a fail it can really hurt their sales due to bad purchase behavior. With the Lexus IS250 2014 lexus has been noticed in a way they have never been before. The exterior body has revolutionized lexus for the most sporty luxury car ever made yet. The two pictures below are the 2 different models IS250 _2013 and IS250_2014 and you can see how different both these models are.
IS250 - 2014
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