For any product or service to be noticed in the market it needs to be advertised properly. What advertising really does is that it helps a company sell their product or service in a efficient manor to a targeted consumer. Lexus has promoted all their cars in a such effiecent manor where not every car was advertised the same way. The Lexus IS250 was promoted the most this past year mainly because the 2014 model had a whole different body and it was probably the best body kit that Lexus had to offer in the longest time. As i had mentioned in my previous blogs the IS250 is mostly targeted towards the younger generation, this model has been mostly been shown on MTV, CBS, and USA networks. Even though CBS and USA network is a very diverse channel Lexus mostly advertises during the time period of 8pm till 1am mainly because the very popular shows like Suits, White Collar, Law which mostly the young generation watches at the moment and on top of that all these shows that are mentioned earlier are proudly sponsored by Lexus
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