In this chapter they talk about the product and its starting point in creating a marketing mix. Products that are not only tangible goods can also be ideas and services. Products are Classified as a business product or a a consumer product. Lexus can be considered a consumer product. As we know Lexus is known for its Luxury and the comfort it brings to us and thats what many of us consumers look for when we want to purchase our next car. Well like any other automobile company they have several models that each has its pros and cons. As people start getting Lexus as their vehicle they continue preferring too associate them selves with Lexus only because of how comfortable and smooth their cars are. Lexus has been planning their future cars fore quite some time, many of their models have already been pre designed and built years prior to their release. By doing that Lexus is only testing out their cars to make sure they are delivering the best to the world out there.
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