Developing and manufacturing new products very often can lead the business into two different directions it can either lead to a high revenue as well as bring the popularity of the company to an extent it has never seen or it can bring the company into the biggest lost they've ever experienced which can also cause them to file bankruptcy. Like any other automobile company Lexus releases a whole different model of their previous models cars arent re-done every year which brings excitement to many consumers to see what Lexus has to offer next to them.
The product life cycle defines the stages of the product and its results as time elapses . The picture above is the first IS250 that was originally released in 2006 which made Lexus go global to an extent that Lexus never expected to reach. Just by releasing this model their revenues went up over 36% which the highest grossing amount any automobile company had made over one specific model. Many people had a mind set that Lexus is made older ladies and gentlemen but Lexus proved them wrong by bringing out the sportiness in the most luxurious manor. Till this date the IS250 has been brought out in 3 different models and as times elapses it only gets better. Lexus tried something new this time with their 2014 model is installing the best technology package a car has seen yet. The IS250 was the first car that had built in pandora rear view camera, and a big retina display on their most basic package. This meant that the cheapest IS250 will have majority of the features that the highest package IS250 has to offer.
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