Sunday, November 17, 2013

Chapter 18 Social Media and Marketing

Social Media has probably ranked up sales by double for many companies out there. Social Media is something that this generation of the world relies on for many various things. We all are addicted and brain washed into constantly checking our, Facebook, Instagram, Twitter, Emails, Youtube videos and in the end without realizing were also looking at various advertisements related to many different companies we might have not even heard about.
Lexus has been on top of its game when it comes to promoting their vehicles on social media websites/apps. Lexus has been promoting them selves the best on "Youtube" more than any other source of social media. Majority of the videos that we play nowadays have a 20 second advertisement and noticing these ads Lexus has been giving great offers and great detail specifications on many of their models. The Lexus IS250 2014 was promoted mostly through social media. Instagram recently started their own accounted called "Clublexus" its basically a fan based account where they show/advertise their cars with great offering with many locations listed in the description below the video/picture. Facebook has had their log-in page with the cover photo of the new IS250 as well and it was kept for quite sometime. Lexus is also a proud sponser of Suits so every advertisement after suits had a comerical break it always started with  a Lexus advertisement. 

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